Share this article

When the world’s aerospace leaders can be found under one roof over a matter of days, the pressure to get noticed is intense. And if you make that all important connection, how do you take that potential customer from a brief initial chat at your stand to deep understanding of your products and services and the value you can offer to their business?

In short – through virtual reality.

Stunning visuals attract attention, but make no mistake there is nothing frivolous about carefully crafted virtual reality experiences in a B2B context. Done well, the right virtual reality experience will take your customers on a journey. They will experience your products in a context that is familiar to them. In aerospace, that might be at sea, flying close to land, a runway, aircraft hangar, or even inside the aircraft’s fuselage or engines. The customer interacts with the world at large, able to see for themselves how a product functions or performs in different scenarios. Direct experience (even though it’s virtual) is communication at a much deeper level – a level that converts business more quickly and more easily than more traditional formats such as film and powerpoint.

Airbus immerses clients in the future

Render has worked with Airbus since 2016 creating highly engaging VR experiences of multiple craft and future scenarios for high profile trade shows. Getting the narrative right has been critical to success.

“They [Render] always surprise me, producing epic and engrossing VR scenarios that really help convey our message and our products,” Paul Hannah, Creative Director Future Concepts Airbus Defence and Space GmbH.

 

 

Render’s latest work for Airbus comprises VR environments that enable users to experience future scenarios, from future air mobility to a spacewalk around the International Space Station (ISS) on a mission to install a payload on the Bartolomeo platform.

Multi-user VR capability

These new VR experiences offer multi-user functionality where up to five individuals can participate at once – an industry precedent. Multi-user means several users can participate in a VR at once which as Hannah explains “allows us to cope with wider scales of delegations and customers and bring them into the experience too. By doing that it’s become even more popular than it’s ever been.”

The future looks bright for VR at Airbus.

Thanks to VR, tradeshows will never quite be the same. What will your VR story be?