Roughly 30 years ago saw the invention of the WORLD WIDE WEB. This enabled people and businesses to share information through a new interactive space. Since then, web design has come a long way as digitisation has enveloped most walks of life. It has become one of the principal repositories for businesses to eulogise about their products, services and create awareness, sales and brand loyalty.
So, what does the future hold?
Websites and the broader digital landscape will continue to develop, adapt and embrace technology. However, user experience has become paramount in the consideration process and the ability to be immersed in an organisations offering is at the heart of the matter. This is where immersive technology including VR, AR and interactive apps come in, and specifically the VIRTUAL TWIN model.
What is a Virtual Twin?
A Virtual Twin brings an organisations products, facilities and services to life in an environment that serves as the living, breathing digital embodiment.
Rich in information and interaction, allowing users to navigate, learn, explore and understand more about the organisation and what it has to offer.
Based on the use of an organisations assets and data, RENDER create a multi-purpose and expandable virtual world, empowering the user to choose their own path, consuming and interacting with information relevant to them.
The beauty of a Virtual Twin model is that it is one single master asset that can be adapted based on the line of business requirements.
This could span:
- Marketing & communications
- Customer experience, brand awareness, product visualisation
- Customer configuration and cost visualisation
- Stakeholder dissemination
- Evidencing of key proposition developments, innovative presentation platform
- Design and engineering
- Importing and interrogation of data, products, prototypes in virtual environment, reducing risk and delivering cost efficiencies
- Virtual simulations, active assessment and learning, ability to train on logistically challenging or dangerous assets/products
- HR & Recruitment
- Visitor experience showcase, innovative new starter immersion, attracting new talent
- STEM and other Education provisions
- Showcasing capabilities / technologies in innovative environment for the next generation
How did we do it?
National Grid are one of the world’s largest energy utilities, highly committed and focused on delivering electricity and gas, safely and reliably. They are leading the energy landscape transforming technologies such as renewable generation and electric vehicles, alongside delivering industry leading innovations within the utilities sector.
The challenge was set to showcase their Deeside facility, an off-grid live testing site, to various internal and external stakeholders.
Utilising a Virtual Twin model helps National Grid overcome the obvious health and safety hazards associated with being physically on site. It also aids understanding and evidencing of new features, products and testing outputs. We have also built facilities and products in the virtual environment that have not yet been physically constructed to enable stakeholders to visualise the ultimate output and layout of the Deeside test site.
The Virtual Twin allows:
- Key stakeholders and the supply chain to view new innovations in situ and in one-to-one scale.
- Multi-user view so that users can be in the same space and interact at the same time.
- Access to a platform that can be used for multiple future purposes across marketing, engineering, training, education and maintenance.
- Visualisation of live or simulated data inputs, demonstrating performance enhancements and enabling ongoing monitoring of physical asset conditioning.
Further case studies
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