As leaders of innovation in aeronautics, Airbus were looking for a new and innovative way to demonstrate products at events celebrating products that exist today as well as the Airbus products of tomorrow. Render’s challenge was to devise a solution that could do this in a visually exciting and engaging way, while also being informative.

Working closely with the team at Airbus, we determined how best to demonstrate each product’s capability. Combining this insight with our VR expertise, we created eight unique VR experiences, viewable using the latest HTC Vive headset. Each VR experience brought Airbus’ vision to life, instantly putting the user at the heart of each scenario, allowing them to experience the products for themselves in complete context, and at scale – something that would be impossible in reality.

Since launch, the VR experiences have attracted huge numbers to Airbus’ exhibition stands – The experiences were used as part of Airbus’ first fully digital event at the Paris Air Show – one of the largest air shows in the world. Our experiences have also helped to continue to raise awareness of Airbus as innovators within aeronautics.

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• Highly Engaging

• Photoreal interactive experiences

• Immersive environments